About Novo Group | Novo Group
Technical Sales Manager
Paul Schauwitzer
Full Time

Company Description:

SafanDarley is the leading global specialist in the construction and development of press brakes and shears for sheet metal. SafanDarley covers all disciplines from R&D and engineering to manufacturing and assembly; along with marketing, sales, technology and training in addition to their helpdesk and service department. 

Position Summary:

The Technical Sales Manager serves as the primary technical resource for SafanDarley’s North American sales team – offering technical assistance to distributors as the sales manager. This position requires strong technical aptitude in addition to software tool expertise and excellent customer service skills. The Technical Sales Manager also conducts trainings and demonstrations of press brakes and software tools as needed by the internal sales team and distributors. This position requires frequent travel within the USA, Canada, and occasionally Mexico.  

What Makes this a Great Opportunity:

• Showcase capabilities of SafanDarley equipment and systems

• Train customers and distributors on new products and features

• Work with an industry leader

• Be viewed as an internal subject matter expert on SafanDarley product offerings

• Opportunities for advancement 

Essential Responsibilities:

• Collaborate with distributors on application questions and pricing

• Train distributors as SME on the new products and features

• Provide technical support to the distributors and internal sales staff

• Conduct open houses to show how SafanDarley products work

• Serve as liaison between distributors and headquarters to determine what is needed to sell and be successful in U.S. market

• Track performance of distributors and build forecasts of upcoming needs

Travel Responsibilities:

• Approximately 35% travel within USA, Canada, and Mexico will be required, along with travel for training to SafanDarley Headquarters in the Netherlands  

Success Criteria:

Your success will be measured based on:

• Complex understanding of products, applications, and features

• Distributor satisfaction with training on products

• Documentation of work and maintenance of up-to-date procedures

• Development of high-quality training materials for sales team

• Positive working relationship with field service representatives, customers, and distributors

Basic Qualifications:

• Familiarity with press brakes, automation software and robotics

• Provide exceptional customer service

• Strong analytical problem-solving skills 

• Ability to read and interpret technical instructions

• Ability to travel frequently; valid passport and driver’s license 

Desired Experience and Traits:

• Working experience as a Technical Sales Manager in an industrial setting; with knowledge metal press brakes 

Physical Requirements:

• Constant use of hands to manipulate objects, tools, or controls

• Frequent sitting, standing, walking, bending, kneeling, climbing, walking

• Frequent handling of materials


• Competitive base salary + commissions


• Medical

• Dental

• Vision

• Short & Long-Term Disability

• 401(K) with company match

• Life/AD&D

• Paid Time Off (Holiday, Vacation, Sick Time), etc.


• Preference given to candidate residing commutable distance of zip code 53188

Novo Group, Inc. is an equal opportunity employer and recruitment services provider and does not unlawfully discriminate against any applicant or candidate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law.

Req ID Number: ####

EEO Job Category: (2) Professionals 

For Further Information Contact:

Paul Schauwitzer

Recruiting Consultant 



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